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UNDERSTANDING EUROCATALYST
EuroCatalyst's core competencies are based on concepts that embody our collective talent, skills, philosophy, passion, and most importantly, our purpose. They also define who we are, what we do, how we go about doing it and what drives us to do it in the first place. Over the years, our experience has taught us that the more clients understand and embrace these concepts, the greater our ability to mutually achieve what most had previously been considered impossible.
aggregate content
A natural curiosity about people, places, processes, and things lies at the heart of all useful research. It's knowing where to look, what questions to ask and to whom those questions should be directed. It is also understanding the audience for whom that research - or content - is intended and their requirements. We aggregate information from a wide range of direct and indirect, private and public, sources, separating the wheat from the chaff and always incorporating data, strategies, and information that will never appear in the public domain. Our access to market knowledge and information is considered to be unparalleled. Our talent lies in our ability to turn that information into actionable intelligence. However, there is a "catch". True market intelligence cannot be gained by remote control and should not be outsourced. It is an ongoing process. Therefore our first step with any client is to establish a corporate intelligence framework within their firm and to provide them with easily accessible tools and not-so-easily accessible information to build the body of research. With management approval, we tap key individuals within the firm who can teach us about the company and learn from us, learn with us, and will continue to learn long after our professional relationship has evolved.
The best way for us to "add value" in our client relationships is to motivate and mentor them on how to identify trends, learn to navigate and ultimately understand markets the way that we do. In turn, those individuals go on to engage and mentor others within the firm and retain knowledge internally. This is exactly how meaningful relationships and progressive companies naturally grow. Unless, of course, you would like for us to give you the answers. The answers are quite cheap, but the collar and leash cost a fortune! identify context
Ideas generate much enthusiasm and serve as terrific conversation starters, particularly in an industry that appears to be powered by Hoover. Despite the familiar cliché, "no ideas exist in a vacuum," the world's most powerful industry continues to struggle with the perception that mortgages are one among many financial services products. Clearly, ideas have no power without a context in which to understand them. The context for the mortgage industry today is globalization. The context for globalization tomorrow is the mortgage industry. Our greatest strength is our ability to synthesize ideas among ourselves, our clients, their clients and the world around us (not to mention the catalogue of great ideas that precedes us all and the new ones that will come forth in the immediate future.)
In the meantime, every thought we have and action we take on behalf of clients is driven by the pursuit of discovering and identifying the context in which your firm's ideas can generate true power in any national market or market sector. facilitate communication
Markets are conversations. Naturally, those with whom we want to converse the most are those who actually have something interesting to say. Firms attempting to position themselves must actually take a position, which is where things start to get interesting for all of us. EuroCatalyst takes clients on the journey of discovering their core purpose and bringing it to life with language that inspires and motivates any audience in any conversation. Our brand was built on our ability to create and sustain the dialogue on global mortgage markets and engage clients in that dialogue between and among firms operating across the entire value chain as well as the regulators, investors, trade organizations, publications, conferences et al across the food chain.
build community
Corporate culture is an illusion that serves the empty purpose of providing cover for those incapable of taking responsibility for their own actions. A company is nothing more and nothing less than a collection of individuals who, by nature, respond best to a human voice. The more human and tangible the voice, the stronger the relationship of loyalty, trust, and respect. To speak with a human voice, companies must share the concerns of their community. But first, they must actually belong to a community. For the past 10 years, EuroCatalyst has focused its efforts on creating the community upon which the pan-European mortgage industry has recently developed. After all, no one wants to conduct meaningful transactions with a stranger. This is what we mean by saying, "community precedes commerce". As implied discreetly above, the community of discourse is the market. Our client strategy is no different than how you most likely reacted to a new kid in kindergarten. If the kid had something that attracted you (in addition to the candy bar in their lunch box), you most likely did everything within your power to introduce them to your friends, find common interests, nominate them for your kickball team at recess, suggest they stop parting their hair down the middle and invite them for a slumber party hoping that they no longer wet the bed (but put a shower curtain under the sheets just in case). Our market positioning and public relations efforts are no different. We're just a lot smarter, older, and wiser - and choose our clients as carefully as they choose us (lest anyone still wet the bed).
accelerate convergence
In the absence of a more specific context, convergence implies a direction toward a definite value over time, a definite point or destination, a common view or opinion, or a state of balance. In technology, it refers to the trend for technologies with distinct functionalities to overlap into others, bringing together multiple products to form a single product with the inherent advantages of all them. Our vision for global mortgage and housing finance markets encompasses every individual, company, market sector, national market, regional economy, and the global capital markets. So much for a vertical approach. We believe that the untapped potential of the mortgage industry to drive all financial services is as strong as every individual's drive to own their own home. As the catalyst for global mortgage markets, we are focused on accelerating convergence through our unique capability to help create the best products, processes, and practices that our industry can achieve. We welcome the opportunity to collaborate with, position and promote any firm who shares that same goal.
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